Gone Hollywood: Monarch Documentary

Straight from the final screening at the Monarch Theatre on Sunday, Your Cinema Needs You is back in Los Angeles this week at the 2024 Hollywood International Golden Age Film Festival where it's currently a semi-finalist in the Best Documentary category. 

Leave it to an L.A. film festival jury to appreciate a story about saving old cinemas. This international film festival tour for the Monarch documentary still has a handful of undecided submissions due to be reviewed this month, but the tour is set to continue all summer long.

Our Last Picture Show at the Monarch

That's it! That's all! That's a wrap! No really, the screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta have officially come to an end! 

Yesterday's matinee marked the 16th screening of the documentary at the historic Monarch Theatre, and frankly, after spacing out these shows over 5 months and with more than 5,100 tickets sold - I'm confident that we reached 99% of the local audience who was interested in seeing this in the movie theatre. 

I think it's easy to gloss over just what a big turnout this actually was because we're so rarely in packed movie theatres these days. But, the attendance for these 16 shows at the Monarch Theatre was the equivalent of selling out every seat in all 10 theatres of Medicine Hat's Cineplex Galaxy 3 times over, and then still having 700 people waiting outside to get in.

And let me say it again, this was for an indie documentary! Not exactly the genre known for blockbuster turnouts. You absolutely exceeded all expectations, Medicine Hat!

Thank you to everyone who came out to one of the shows. Thank you to the incredible cast and crew who made this movie possible. And to the staff and volunteers at the Monarch 1911 Society who could not have been more enthusiastic collaborators in running these screenings.

The last thing I did before leaving the theatre yesterday was I had everyone hold up all of the random ticket variations that I handed out at the door before each of the 16 shows. My only hope is that someone finds one of these tucked away in an album 50 years from now and goes on a hunt to figure out what it was. What an incredible ride this turned out to be - thank you all!

One Last Run At The Monarch Theatre

As this multi-year production is finally beginning to wind down, it only felt right to cap off this experience in the place where it all started. My thanks to the Medicine Hat News for this latest article about the last chance to see the documentary at the Monarch Theatre. 

Your Cinema Needs You, the story of the Monarch Theatre's journey to becoming Canada's oldest, surviving, purpose-built movie theatre, is returning for its final run of local shows in Medicine Hat this Thursday to Sunday (May 30 to June 2). 

You can buy advance tickets online or purchase tickets at the door for $15 (cash only) at any of the 5 screenings. After this many shows there are plenty of seats available so you don't have to worry about getting stuck in the front row anymore. We are only about 50 tickets away from hitting a new attendance milestone though, so think about it lol.