Your Cinema (Continues) to Need You

New screenings of the Monarch documentary, "Your Cinema Needs You" are returning to the Monarch Theatre at 7 PM on February 14th, 15th, 16th, and 17th! Click here to purchase movie tickets to one of these newly added screenings.

In addition to an enjoyable night out and an opportunity to learn about a largely undocumented chapter of Medicine Hat's cinematic history (experienced from within the very building that it happened in) I also wanted to also point out some of the knock-on effects that your support of "Your Cinema Needs You" are having.

1. Over the course of production more than 50 headlines about this documentary (and the Monarch's story) have been generated and shared across Canada. This awareness about the new significance of the Monarch Theatre is a big step forward in this next chapter and is bringing national attention to a landmark that most people have never even heard of before.

2. The extensive research that went into this documentary is already showing potential to aid in future grants, designations, and direct supports to further the plans for the Monarch Theatre's revitalization. The popularity of the documentary has helped to reveal new clues and contacts just from people talking about the movie and spreading the word (and this is before we've even finalized plans for the Canada-wide streaming release). This is a huge bonus in the roll that this documentary can play in the future, that honestly, we hadn't even really thought much about until the premieres happened.

3. Contrary to popular belief, this documentary was not "actually" a local production. A professional, feature-length budget had to be greenlit from out of province to even be able to dedicate this much time and energy to a film that involved a cast and crew of more than 50 individuals. None of the funding to produce this was local.

The reason I want to point this out, is because deciding to tell a Medicine Hat story that we believed would resonate with a wider audience (at this scale) was seen as a risk. The success of this project, the sold out premieres, etc. are all part of a proof of concept that show that taking these risks are worth it, viable, and something that needs to happen more often. Not just because these stories are culturally significant, but because they can be just as entertaining too! You've already helped to prove this!

In short, your support of Your Cinema Needs You is having a lot of impact outside of just Medicine Hat. There is a lot more happening behind the scenes then people realize, and it's opening a lot of doors that were previously closed.

That's a lot of good coming from people just showing up - and a really good sign for the future of the Monarch Theatre stemming from the success of a single movie. I can't say it enough - thank you for being there and thank you for making this happen!

February Screenings of the Monarch Documentary

CLICK HERE to purchase movie tickets for the screenings of "Your Cinema Needs You" at the Monarch Theatre at 7 PM on February 14th, 15th, 16th, and 17th.

After more than 2 years in production, this feature-length documentary about one of Canada's most underrated cinematic landmarks is back by popular demand to screen within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta.

Following the 7 sold out premiere shows in Medicine Hat, these new February screenings of the documentary are an exclusive opportunity to return to the Monarch Theatre since it closed its doors, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release later in 2024.

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more!

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Your Cinema Needs You: Headlines Poster

I switched out the posters at the Monarch Theatre this week in anticipation of the new February screenings of my feature-length documentary. The left side of the theatre's entrance features the new Your Cinema Needs You poster, and the right side features the new "Headlines Poster". This special edition poster is comprised of some of the headlines generated about Your Cinema Needs You across Canada over the course of the production. It seemed a fitting statement to finally display this on the front of the Monarch Theatre.