New Releases, Flash Sales & Changes Ahead

After a year of the "Hometown Series" and now the newly launched "Surreal Alberta" - a lot of my time has been dedicated to prints and limited-run flash sales to make up for restricted travel shoots and limited productions. However, despite new launches, like the latest flash sale that just went up today, there are some big changes on the horizon.  

One of the most frequent questions I've received over the last few months is whether the print sales will continue as things reopen. While print sales will always have a place in the business - and are probably what Editing Luke has been best known for this year - as other projects return the emphasis on new weekly prints and flash sales will diminish.

The biggest shift is going to be that framed print options may no longer be available come this fall. Keeping large amounts of stock has made sense under these unique conditions, but the constant supply runs, deliveries, trips to the post office, etc. simply won't be possible with a return to the large scale media projects I was doing before the pandemic hit. 

In short, this summer I'm planning on doing one more major push to release lots of new material to keep up the momentum - but if you've been on the fence about ordering an Editing Luke print, this is my heads up that the window is closing to get something from any of these collections released during the lockdowns of 2020 and 2021.  

Maybe have a little browse here. And as always, thank you so much to everyone who has kept the business thriving during these challenging times and for helping to fuel the creation of more local, independent, and Alberta based content than I've produced in years. Thank you! 

Santa Cruz Surfing Museum in California

Located inside the Mark Abbott Memorial Lighthouse, the Santa Cruz Surfing Museum in Santa Cruz, California is a really cool little museum dedicated to the storied history and culture of world-class surfing in the area. The museum overlooks Steamer Lane, an iconic Santa Cruz surfing spot, making this an ideal spot to catch some insanely talented surfers in action. 

 

TWA Hotel: Runway View King Room

The mid-century aesthetic of the TWA Hotel at JFK in New York City is an attraction in itself, however when you add in the novelty of a runway view room it becomes pretty easy to lose yourself in the romance of the jet-setter lifestyle of the 1960s. 

I already had the vintage TWA boarding pass and postcards for my travel shoots, but the room helped round things out with the vintage phone, copies of Life magazine, and a fully stocked bar that wouldn't look out of place in Mad Men. While it's worth noting that none of the rooms at the TWA Hotel come cheap - the stay is definitely an experience.