A good music video, in my opinion, is more than just shots of a band or artist with quick jump cuts. What I love about the genre in general is how music videos make it acceptable to merge experimental art with mainstream audiences. You can focus on bold textures, colours, patterns, and imagery in ways that contribute to an overall emotion or visual theme - versus a traditional plot arch.
Happy Up Here is eye candy to me. Flashing lights, smooth computer transitions, and dated facades help to create an urban carnival/living arcade game with punchy logos and pop art thrown in for good measure. The depth and hand held ambiance of this chaotic environment creates a powerful framework for an otherwise 'open' musical arrangement. Strong stylistic choices really make the song for me - yet one more example of how a great music video has just as much influence as a great song.
Jun 24, 2010
Jun 23, 2010
Live With Chivalry: Chivas Commercial
This is one of those few commercials that you actually look forward to seeing on TV. It's the combination of music by the Cinematic Orchestra, the cinematography, and the uplifting message that really pulls you in. After seeing this Chivas commercial numerous times over the last year I'm still moved by it. In what's clearly a more sophisticated approach to the staple that has become the liquor ad, seeing this spot just plain makes me proud to be a man.
Jun 21, 2010
Inspired Singles: Issue 08
A single a day keeps your creativity in play.
Join me as I share some of my fav tunes in an effort to pay the inspiration forward.
Inspired Singles: Issue 08 by Luke Fandrich
This special issue of Inspired Singles features a handful of select tracks that were used in my Indio Outio edits from earlier this year. Enjoy!
Everything I Build by The Stills
Featured in Indio Outio: Introduction
It's a quiet energy that made this track the perfect opener to my series of edits. A sense of purpose and the unknown ahead is reflected in the haunting lyrics.
Send Me An Angel by Real Life
Featured in Indio Outio: Cabazon Dinosaurs
This campy slice of the eighties was just the track to inspire nostalgic flashbacks of a film that was just as dated, The Wizard. Driving through southern California to this makeshift classic helped add to the ambiance of dry heat, expansive desert, and novelty tourist stops. In short, this song became a theme for the entire road trip to Indio.
Walking On A Dream by Empire of the Sun
Featured in Indio Outio: Newport Beach
Energized with pure pop synth, a day at the beach and adding an ocean to a list of incredible sights required something overtly positive. This track, with its amped beat and echoing vocals, captures the excitement of that trek through greater L.A. to reach the shore.
Boarding Lounges by Windmill
Featured in Indio Outio: Palm Springs Aerial Tramway
With a simplistic intensity and a literal reference, Boarding Lounges was the perfect accompaniment to our cable car accent in this video. A motivated chorus fused with simple piano chords compliments the incredible views and height witnessed as the sun sank behind the valley that evening.
IO (This Time Around) by Helen Stellar
Featured in Indio Outio: Conclusion
Ambient and poetic, this tune easily merges the excitement and euphoria that surrounded our whirlwind trip through the desert, mountains, and to the sea. This song combined with the mosaic of film clips I shot helped to further emphasize the uniqueness and diversity of what was a much needed adventure - and now a defining memory.
Join me as I share some of my fav tunes in an effort to pay the inspiration forward.
Inspired Singles: Issue 08 by Luke Fandrich
This special issue of Inspired Singles features a handful of select tracks that were used in my Indio Outio edits from earlier this year. Enjoy!
Everything I Build by The Stills
Featured in Indio Outio: Introduction
It's a quiet energy that made this track the perfect opener to my series of edits. A sense of purpose and the unknown ahead is reflected in the haunting lyrics.
Send Me An Angel by Real Life
Featured in Indio Outio: Cabazon Dinosaurs
This campy slice of the eighties was just the track to inspire nostalgic flashbacks of a film that was just as dated, The Wizard. Driving through southern California to this makeshift classic helped add to the ambiance of dry heat, expansive desert, and novelty tourist stops. In short, this song became a theme for the entire road trip to Indio.
Walking On A Dream by Empire of the Sun
Featured in Indio Outio: Newport Beach
Energized with pure pop synth, a day at the beach and adding an ocean to a list of incredible sights required something overtly positive. This track, with its amped beat and echoing vocals, captures the excitement of that trek through greater L.A. to reach the shore.
Boarding Lounges by Windmill
Featured in Indio Outio: Palm Springs Aerial Tramway
With a simplistic intensity and a literal reference, Boarding Lounges was the perfect accompaniment to our cable car accent in this video. A motivated chorus fused with simple piano chords compliments the incredible views and height witnessed as the sun sank behind the valley that evening.
IO (This Time Around) by Helen Stellar
Featured in Indio Outio: Conclusion
Ambient and poetic, this tune easily merges the excitement and euphoria that surrounded our whirlwind trip through the desert, mountains, and to the sea. This song combined with the mosaic of film clips I shot helped to further emphasize the uniqueness and diversity of what was a much needed adventure - and now a defining memory.
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