What Difference Does A Trailer Make?

A week ago I had anticipated some public response when the preview for "Your Cinema Needs You" finally dropped. What followed ... thousands of fresh eyes on what I'd been up to this year, renewed public interest, HUNDREDS of messages, media coverage, a rally of support to see the film premiere in the Monarch, and so so so many questions. 

All amazing - but also, exactly what you'd hope a solid trailer would do.

What I wasn't prepared for was the trailer for "Your Cinema Needs You" inspiring a few tip-offs about the potential future of the Monarch Theatre, and the preview convincing the only hold out interview of the entire documentary to finally request a sit down.

Earlier this week production resumed for a single day inside the Monarch, and as a result of this final interviewee's involvement even more unreleased archival material has been secured for the documentary. On what in any other year would be the sleepy haze between Christmas and New Years, I feel like I've been racing. I've just created more work for myself, but I suppose this is the hectic reality of capturing a story that's still being written. 

This new year should be very interesting.